SEO…, Content Writing…, Ranking…, Optimization… are the hurdles to be overcome by different businesses to motivate marketing and increase their online visibility. “CONTENT is the king” as told by many content gurus, is a myth or a fact stormed my mind a lot when I started my career. The reason behind writing this article is to clear up the difference between SEO and Content Writing. Besides being opposite, how are they interconnected with each other? Here another question arises, how SEO content writing and content writing services help raise your businesses. The answer to all these questions is the RESEARCH on these two topics, shown in front of you.
So, first of all, let’s make our minds transparent with these two titles.
What is Content?
Content is the matter or the information provided on a related topic directed towards an end-user or audience to attract and retain an engageable clarity between the user and the producer. On the other hand, we can also suggest that it is the VOICE of an author to create the online reputation of websites and online businesses. Compelling content builds the market value of the business and attracts a great audience. So, it’s the powerful aspect of an online business to prove its visibility and stay step up. Content plays a crucial role in making our presence in the market. It should be readable and easily understandable by the readers for their quick approach.
What is SEO?
Search Engine Optimization is the procedure of ranking your website high in the queue of other websites for getting original and unpaid traffic to your website on a relevant search. The quality and quantity of unpaid traffic to your website depends on the type of content, services, and facilities offered by your website.
Hence, it won’t be wrong to say that SEO and content writing are two strong pillars that run parallelly and help grow online businesses and their reputation on the internet.
According to 61% of online marketers, their top priority is to grow their online presence by strengthening SEO and bring more inbound leads. Therefore, SEO-content writing has become the need of the hour by most online businesses to attract and engage more customers to their website and strengthen their inbound marketing. So, here is how you can excel in the content writing game and emerge as a strong player in your industry.
Tips to Write SEO-Friendly Content on Your Website
1. Audience Acquaintance
The primary step in creating interesting and catchy content is to understand the need and purpose of the audience. While aiming for a prompt response from a customer, we must understand all aspects a customer needs, whether it is selling a product or service. So, to resonate with your customer and improve their engagement with your website, you must understand the readers’ behavior.
2. Creating A Readable Content
For maintaining a spontaneous connection with your audience, appealing content is a must. Writing interesting, informative, and engaging content will bind your customer to your website. Right information allows the readers to stick to a website and make them visit again. For this, incorporating various types of content to a website, such as articles, blogs, in-depth guides, white papers, etc., is helpful.
Every day billions of users search for numerous information on different search engines, and they are a vast opportunity to build a strong reader base. That is why the content should contain every information required for a related topic in an approachable manner.
3. Role of Keywords
Keywords are the words or phrases used by the searchers to find what they are looking around. So, for ensuring an easy search of your website, use related keywords in your content. Keywords can be used in your title and inside the content naturally. To make your content worthy, you can also include Latent Semantic Index (LSI) keywords rather than exact keywords every time. To obtain a higher ranking in SERPs optimal use of related keywords is suggested. And that is where SEO content writing plays its role.
4. Using Related Links
The addition of related links increases the visibility of your website. Navigating extra and relevant information of the concerned text will help in engaging readers longer on your website.
We can use two types of links in it which are; External links and Internal links. According to the name, an external link will take the reader to a reputed page on a different site for a related topic, while an internal link will direct the viewer to a target page within the same website.
5. Importance of External Links
The External link will link your audience to another website, which is a reference given by you. It means you are directing your traffic to a trusted website. In return, that website can recommend your company in their content, and they can use your URL as a source for their blog. So, this type of linking will boost your ranking in Google Search Algorithm. It will not hurt the image of your web page as your site is being suggested by an authoritative one. Beware of using low-quality and spam links as they will hurt your credibility. Besides quality, the quantity of usage of the external link also matters in improving your site value.
6. Importance of Internal Links
To encourage the mobility of the audience within your website, you can take help from internal links. It may increase your followers. These links are more approachable to the viewer as they enhance your web page authority. Additionally, it will give a quick response to the customer to extract more information on a related topic instead of contacting him or scheduling a visit. Your website score will reach higher by linking internally. The hyperlink used should be specific and descriptive groups of keywords that will direct a search engine bot to understand your web page. An easily navigable web page will raise your graph. Now, your web page will be added to a search engine’s web pages so that your site is noticeable.
7. Implementing On-Page and Off-Page SEO
So far, we have discussed on-page SEO. On-page SEO involves optimizing content, meta tags, and other elements on your own site’s pages. For this, we can use content marketing, keyword optimization, images, and page speed.
On the other side, off-page SEO involves activities that drive awareness and referral traffic to your site from other sites. In this case, we can take the help of link building, social media like Facebook, Instagram, LinkedIn, etc., and guest blogging. Nowadays, social media is the best tool to drive more and more traffic to your website. Sharing your post with social media friends will shoot up more and more readers. These followers will attract more audiences.
Next but not least, guest posting writing will make your web pages stronger. Following the next step is the blog commenting which will relate you with your customers and their needs. To make the people engaged with your website, posting a prompt response will make them realize your concern for them. Therefore, a comment box will help a lot.
Hiring Professionals Can Be Your Best Bet!
In the end, following the above guidelines, to make your presence appear in this long online competition, it is always the best option to outsource professionals from a reputed content writing service provider. Finally, content writing and content marketing will make your business website shine in this competitive world.
RedGrass Digital Solutions boasts a team of experienced content and copywriters, who understand your content requirements and goals and come up with an excellent and compelling copy every time. So, get in touch with us right now to discuss your website content writing requirements.