Ideal Blog Post Length: Short Form Vs Long-Form Content

Ideal Blog Post Length

Do you also wonder about what is the ideal blog post length? Wellyou are not alone, as it is one of the most sought-after questions among content creators. Some lucky folks have talented editors who can guide them on the content specifications and length, while others still rely on the internet to find relevant sources of knowledge. 

Some might come up with the criteria that it depends on the individual nature of the content, and to some extent, this is true.

The length of our content must depend upon the generality of your writing and the information you want to convey. However, the decision is this easy, and a writer has to and must weigh various parameters while deciding on the length of a blog post.

The length of our content must depend upon the generality of your writing and the information you want to convey. However, the decision is this easy, and a writer has to and must weigh various parameters while deciding on the length of a blog post. 

While choosing the ideal length for content for SEO, a lot of things have to be considered. Since RedGrass Digital Solutions has been instrumental in creating some of the most accurate blogs for firms across the globe, we thought to share knowledge on the topic in a detailed manner. 

We have tried to hold out the various considerations like:

  • topic 
  • the psychological viewpoint of readers
  • the structure of the post 

and a lot more. So, stay tuned and keep reading till the end.  

So, What exactly is the Standard Blog Length? 

Not to mention that a common human trait is to get carried away while composing content. We usually tend to deviate from the topic, and this is the exact place where the reader starts losing interest. New to this reason, there has been enough emphasis on the length of content. However, many writers want to play safe and say that there is no standard answer. According to a recent study by HubSpot, 2100-2400 is the ideal word limit if your content is search engine specific.

Importance of Content Length in on Digital Platforms

As a reader, you are probably wondering, what is the reason behind so much of ruckus? After all, it is nothing more than just a word limit. Well, there are a lot of aspects dependent on this word count. However, simply going for quantity does not mean that you will give a toss to the quality. Under most circumstances, what holds prime importance is the quality of the post and not the word count alone.

‘Quality is one key deciding factor behind the ranking of a content piece in SERP’.

However, it is not the only deciding factor appropriate content length also has a role to play. 

While, on the other hand, your content length could be just right, and yet it may fail to do the job it is supposed to attract readers.

Well, we understand, the above statement can be confusing and leave you wondering, does the word count even matter?

Yes! However, you have to remember that the strength of word count can be read-only when you have given a good check on the quality. Both of them, if done correctly, work as a deadly combination in elevating the content.

There was a time in the world of content when the average word count for posts did not cross above 500. That’s maybe because of the lack of reliable sources, where the writers could seek information. And consequently, the content produced was limited.

Though our horizons today have expanded, we can gather information easily and write about anything.

“Then how is professional content different from that of an amateur?”

A professional writer makes sure the content includes the right blend of creativity and the information in appropriate word length. It does not mean that your content always has to be full of statistics with a minimal presence of creativity. Professionals understand the correct balance and strive to make this balance a roaring success.

It is true that until a few years ago, short content was the format, and they rendered immense popularity. However, the scenario has tossed, and lengthy content is the new fashion. Not only do the readers like long-form content, but even the search engine tends to reward if the content length is correct. Thus, we won’t be wrong in saying that the article length for SEO has to be lengthy, covering each bit of the topic. Neil Patel, the digital marketing guru, shared recent research by SerpIQ, which explains that content above 2450 words does the right trick. 

Average content length

Source: https://web.archive.org/web/20130210144859/http:/blog.serpiq.com:80/how-important-is-content-length-why-data-driven-seo-trumps-guru-opinions/

Numerous other studies have also researched the same topic, and the number of perfections has varied depending upon the sample size and the environment in which the study was conducted. However, one thing that remained conducive in all situations is that the content has to be lengthy. Short pattern content has now been somewhat replaced by more detailed ones. However, the ideal count keeps on getting revised time and again.

Why Do The Readers Find A Knack for Long Content?

While speaking about short-form vs long-form content, it has been inferred that long-form content does get a bit off the edge. Why so? Well, several reasons attributed to the fact:

1. It has a Perception of Better Quality

Don’t ask us why, but there have been numerous studies indicate to this possibility as well. When people read lengthy content pieces, they perceive them as of better quality and rich in information. 

Supposedly, you search for something online for your school project, and several results pop up to you. Which one would you choose? The one which has a lot of content inside it or the small one. Well, it’s seen that people usually tend to select the lengthier ones, the chances of finding more information make them do so.

2. Scavenge Information

Let’s be honest none of us goes through the complete details. Instead, we tend to scavenge through the piece and take up the information that seems appropriate for our usage. 

It could be going to just subheadings or even checking out the points mentioned in numbers or bullets. It lends an upper hand to your content and allows the readers to choose the information they are searching for. 

Whereas, in smaller content pieces, you do not have the upper hand to do this. In that case, the reader has to read the entire content and then find out details standing true to their requirement. 

3. The Readers Feel Good They Have Read Something Good

According to Neil Patel, the reader feels a sense of satisfaction when they read lengthy content. It could stem from the feeling of satisfaction that they have read something appropriate and rich in quality. 

A lengthy content also allows you to incorporate a lot of messages in a visual format. It again is a great tactic to hold on to more readers. People do get attracted by pictures as visual representations. Personally speaking, I too would skip content if it does not have any images. It could be something as simple as a graphical representation of the analytic. What it does is that it gives people a break from all the words. 

4. You Can Always Add the A bit More of Information

Irrespective of what the topic is lengthier contents give you a much better upper hand to incorporate more details. Going beyond the average blogpost length can always reap many unexpected benefits. As lengthy content is also a better place to incorporate more details. Further, it gives the writer a creative upper hand to express their ability. Yes, no doubt you have to get in your bits of knowledge, which are authentic and genuine. However, having a good length of words helps you play along and give your creativity a boost. 

5. A Better Way to Incorporate Keywords: 

The best part about creating lengthy content is, it gives the great opportunity to use keywords in a more natural and free-flowing way. If your keywords are just crammed up, chances are that the search engine will notice and get down the content. On the other hand, the more you spread the keywords across the content, the better the chances for it working on SERP. Hence, it is what comes as a bonus with lengthy content. 

Ideal Blog Post Length for Various Genres 

The ideal length of content depends on the topic and the sector you writing in. Anything available on the internet is known as web content. However, you would not create a 200-word title or a 10-word blog, right. This is the fine difference that allows us to devise the appropriate word limit for each segment. Sticking to the suggested word limit can reap the ultimate benefits of search engine optimization.

1. Finance-related Contents

Most of us are well-versed with this type of content as it helps us understand the various aspects of finance, be it an investment or even understanding the world economic value. A study by Snap Agency in 2016 deduced that the ideal blog post length for SEO should be somewhere between 2250-2500 words when you aim for the large volume of organic traffic. 

Word count vs Average Organic Traffic

Source: https://www.snapagency.com/whatll-be-the-best-length-for-a-blog-article-in-2016-for-seo/

However, this number has undergone various divisions because the needs of the market have changed from time to time and so have the algorithms of the search engine.

 It is believed that somewhere above 2000 and below 3,000 is the correct balance to generate the best traffic. However, you being the writer or the editor, have to decide what works best for you. The ideal number will depend a great deal upon your readers and the format that they are accepting. 

2. Social Media Posts

There is no denying the fact that social media content has its own importance. When we talk about Twitter, there is always a constant stride as to how many words one should post to garner a better following. A study conducted by Twitter deduced that the ideal limit restricts to 100 characters. That’s because people like to scroll on social media platforms, and going for in-depth posts will not do good.

Now let’s talk about Facebook, one of the most ever-growing platforms in social media. The ideal length for Facebook is not more than 40 characters. Yes, can you believe that only 40 characters are enough to make your posts on Facebook feel much more attractive! However, with time, a little bit of improvisation has been made and now the right word limit is somewhere up to 88 characters. 

3. Home or Garden-related Content

It is one area where most of us find a little bit of engagement because it gives a new twist to our mundane lives. There is infinite content available online which talks about these two sectors. The major catch about this genre of content is that there are more visual attractions. Supposedly if you want to read good content on this sector, I am sure that most of you would also look forward to seeing some good pictures, because I would.  

The best proforma, in this case, would be to describe each sector along with the pictures. In this case, you can rest your case without even touching a minimum of two thousand words, and 1100-1200 words would do the job. Why so? Because more than words, the pictures and other visual content will work in your favour. It will automatically ensure that the feeders get hooked on to your post, and there is a sizable amount of time that they spend on your post. 

4. Technology-related Articles

The whole generation of people has a fascination with this particular kind of content. These contents specialised in technology gives us a clear understanding of how the product works and its pros or cons. In such cases, what works best is more than the pictures, the personal experience counts more. Supposedly if you are reading about a new mobile phone, the one thing that you must be interested in is how well the phone has worked for the person who has written the article. 

The major catch is that with unnecessarily lengthy content, the people lose interest and skip on to the more comprehensive ones. You have to provide a review and not a story. Hence keeping it short and crisp is the answer. Try to draw a line around 1000 words and don’t let the boundary go below 800 words. According to Wired Magazine, the correct word limit is somewhere around 1200 words for the best possible results. The tech industry is a vast one. Hence, a little bit of subjective research is necessary.

5. Creative Blogs

Now content is not always subject-oriented but sometimes creativity oriented as well. In that case, the ideal blog post length for SEO can be a little lengthy. It stands true for all those who want to produce content in the creative genre. It could be stories, poems or even any other field. One of the best parts about this sector is that it is a bit different. However, subjectivity is a big reason why you should never constrict the limit for words. It is one of the very few genres where the word limit is not of uber importance. 

No doubt, it still plays quite an intricate role. However, just crossing the 1000 wordmark could be beneficial. All you need to do is ensure that the readers will find interest till the end of the content. It is one of the primary reasons why creative blogs with a hint of subjectivity do so well. The blogs could even be around cooking. In that case, you could add a little history about the recipe that you are providing. It is usually one of the best possible ways to hook the readers onto your blog. 

Which Work Better – Lengthier Content or Short & Crisp Ones?

Since the very inception of web content, it has been an area of speculation. Because there has been confusion as to which one will work better, a lengthier content or the one which is comprehensive and short. When it comes to the length, many myths are surrounding how the attention level of humans have deteriorated, and the only way to render the best results is by creating short content. However, this concept does not have any proven basis. Why so? Well, a huge chunk of the population who have an act of reading will still read a 7-minute-long content if the quality is up to the mark. 

You have to ensure that the quality of your content remains top-notch despite the length. In most cases, lengthy content does not work when the writing becomes too stretched, and the audiences get bored. The benefits of long content are manifold, and we cannot just speak enough on it. Even with long and strategic content, you increase the chances of boosting website conversion ratesThe primary benefits of lengthy content are:

1. Better Search Engine Optimization

It is probably one of the most evident reasons as to why lengthy contents work well. Many pieces of research worldwide suggest that long-form content generally dominates most of the top search engine pages. 

But besides the long content pieces, the quality matters the most. If only long-form content would have done the trick, no writer would pay heed to quality while generating content.  

It works well when you take both qualities and the word count into purview and then create something which appeals to the audience. Since search engines don’t work on one parameter only, therefore only the number of words will not be able to make any immediate changes.

However, word count works as the catalyst and simply aces up the process of having a better search engine ranking. 

2. Better Chances of Social Shares 

It is not a myth that lengthier contents get the upper hand of more social shares. Neil Patel from Quicksprout had launched a very famous study in which he noticed the number of social shares he received from the articles with 1500+ words vs less than 1500 words. 

No. of social shares

Source: https://www.quicksprout.com/the-science-behind-long-copy-how-more-content-increases-rankings-and-conversions/

He observed that the posts with 1500+ words received more social share on Twitter and Facebook. With this example, we conclude that the length of content is directly proportional to the social shares.

3. Signifies You as a Reliable Source of Knowledge

 It is also a reason why many experts will tell you to create lengthy content. It, however, does not mean that you will keep on stretching the content even if you have nothing important to communicate. A well-articulated content and a little bit more than usual will concur the thoughts that your knowledge about the subject is immense. Try to compose the post from a reader’s viewpoint, and cover all the aspects which could be a probable doubt. In that case, all of your readers will find answers to their questions and will be immensely satisfied with the content. It, in turn, will build a sense of credibility and allow more of them to build a personal rapport with you. 

4. The Time Spent on Your Site Will Increase 

This is also a very relevant direct outcome of lengthy content. When you incorporate more stats in your content, people will usually need much more time to go through the entire content. And, this ensures that the statistics of your website also tell the same story. You can show your clients that the amount of time spent by most readers is more than average and, hence your post could come off as really engaging. Interesting right?

How can You Create Meaningful Yet Lengthy Content?

You must learn how to create content that is worth the and yet adheres to the lengthy criterion. If you keep on coming up with information without deploying any technical skill, chances are that it would not render any benefits. 

1.   Sketch Out the Goals

First of all, you have to understand why you want to create lengthy content. Contemplate the content topic and your target audience.  

For example, if you are creating content for students, it has to be more knowledge-oriented and comprehensive. They must be able to find the answers to the questions they are looking for, and hence you have to ensure that even if it is lengthy content, they stay hooked onto it. 

In the case of content that is a little bit more creative, you have to incorporate a bit of trivia. It keeps them engaged, and you are also built upon the ideal blog post length steadily. 

Once you set up your goals, you will understand how to create content that is not forced, and the flow of writing just comes naturally.

2.   Choose the Area of Content

Once you have set up your goals, it is now time for you to select the topic. You have to find a topic that is not only trending but even offers a solution to any of the doubts/problems a lot of people might have. It, however, does not mean that to pick up only topics that are common and very market-centric. There is a high chance that you can even pick up unique topics. All you need to do is add a bit of creativity, and you’re good to go. 

Remember one thing when you create lengthy content, the topic should allow you to write freely. If you go for topics that do not have a lot of information or even are very straightforward, you will get stuck after a page or two. Hence to keep the flow of words free, you have to do some research. 

3.   If You Cannot Write, Don’t Force

Supposedly, you are the owner of a website and want to create content attractive to the readers. You have to understand that writing good content is not a very easy job and hence professional writers are always the best in this field. If you see that you are not the best person to create content in a genre, try to go for professional writers. They will not only be able to write well but even understand the requirements. As an owner, your duty would be to give them a clear outline of what you want as result, and how you want to frame out the entire content. You must keep the communication free-flowing because without that there is a high chance that the content might not be compliant with what you need.

4.   Don’t Avoid the Promotion Plan 

Honestly speaking, it is not always the length or quality of content that decides its popularity. Sometimes, even the promotion plan is very important. Gone are those days when all you could do is hope and pray for your content to go viral. On today’s date, you can do much more than just hoping. You could choose among a myriad of digital marketing strategies. It could be via paid ads, email marketing, and even pay per click advertisements. The choices are manifold all you need to do is devise something perfect for your requirements. 

Conclusion

In today’s world, content is no doubt crucial, and so is the length. However, this does not mean that only one aspect will be important and the other ones will be rendered useless. In most cases, the length along with the quality does wonders. However, if the debate is between lengthy or short content, we still vote for the former one. 

We have already discussed in detail, why and what one can focus on for better results. Lengthy content is what we call the need of the hour, and developing on the same is your onus as a writer, editor or even a blog owner. Once you have been able to understand this and strike the perfect balance between quality and quantity, the job will become much easier. In case, you find difficulty in producing the blog posts with appropriate information and length, and looking for experts to do the job for you, RedGrass Digital Solutions can help.  Get in touch with our experts at +91-8130759564 or share your requirements at [email protected] or [email protected].

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